Director, Technology Solutions | Enterprise Architect | Strategic Consultant
ALEX
SMAGIN
I bridge the gap between high-level architectural strategy and hands-on project delivery - acting as a trusted consultant to both enterprise stakeholders and engineering teams to ensure solutions are elegantly designed and flawlessly executed.
POSITION
DIRECTOR, TECHNOLOGY SOLUTION @ EPAM
ROLE
TECHNOLOGIST, CONSULTANT
WORKING WITH
FORTUNE 100 & GLOBAL BRANDS
AWARD
4x SITECORE MVP
- SHORT FORM
UPDATES FROM X
@asmagin_APR 14, 2026
Composable architecture is winning not because it's technically superior — it's winning because it transfers risk from vendors to integrators. Know what you're signing up for.
4.2KVIEWS
84LIKES
31REPOSTS
12REPLIES
@asmagin_APR 9, 2026
Hot take: most teams don't need a headless CMS. They need a better content model and discipline around it. Headless is infrastructure, not a strategy.
8.9KVIEWS
142LIKES
56REPOSTS
27REPLIES
@asmagin_MAR 28, 2026
Sitecore XM Cloud is quietly becoming a serious platform. The pace of improvement in 2025–26 is unlike anything I've seen in the ecosystem in years.
5.6KVIEWS
98LIKES
42REPOSTS
18REPLIES
- LONG FORM
RECENT POSTS
0102030405
Making Headless CMS and Commerce Talk to Each Other
CMSCommercecommercetools
FEB 15, 2021
4 MIN READ
Sending AWS CodeBuild notifications to Microsoft Teams using lambda function
AWSCodeBuildDevOps
MAR 9, 2020
3 MIN READ
Getting better observability of Sitecore with Azure Application Insights Map
AzureDevOpsJSS
JUL 5, 2019
3 MIN READ
Troubleshooting performance of Sitecore JSS in Azure App Services
JSSHeadlessNode.js
JUN 21, 2019
2 MIN READ
Sitecore GraphQL schema and query cache reset
GraphQLSitecoreCMS
MAY 11, 2019
1 MIN READ
- TOPICS